07 Mach 2024

In celebration of the 115th Founding Anniversary of the University of the Philippines Los Baños, the Technical Transfer and Business Development Office and the Business Affairs Office unveiled the UPLB Brand and introduced the Entrepreneurial University Framework.

Focused on fortifying UPLB’s Entrepreneurial Impact, the event featured insights from industry experts on the significance of an Entrepreneurial University having a distinctive brand. UPLB, renowned for excellence in agriculture, biotechnology, and environmental studies, aligns its brand with a commitment to giving back to Filipinos. The institution continually evolves, utilizing research and product development to provide access to food, social amenities, and empower communities for a sustainable future.

Looking ahead, preserving and nurturing the UPLB brand is paramount for enduring strength. Unifying the brand ensures it mirrors the excellence derived from research and development. The outlined goals include unifying visual branding, creating a replicable design system, establishing a distinct recognizable look, reinforcing UPLB’s reputation for high-quality, sustainable, and economical products, and crafting export-ready designs reflective of product quality.

As UPLB advances into the future, this strategic initiative underscores the institution’s commitment to innovation, sustainability, and its pivotal role in shaping a progressive society.

In conclusion, the launch of the UPLB Brand and Entrepreneurial University Framework signifies a crucial step toward unifying the institution’s identity and promoting excellence in research and development for years to come, aiming to reflect a dedication to maintaining a strong, recognizable brand that resonates with the institution’s commitment to societal development and sustainability. AAArriesgado